In order to gain more Bumble Premium subscribers, we created a new look and feel that makes Premium stand out. This identity was made to be flexible enough to promote all Premium features, as well as be used for other marketing efforts outside of the app like social and ASO.

The new look specifically highlighted the features of Premium that make it worth investing in and really dives in to what makes them helpful. We brought Premium to the forefront, showing you the best parts of the app, and everything we have to offer.