Continuing it’s focus on technology, Volair’s SHIFT paddle is the first full-foam power paddle of it’s kind. It’s patent-pending, full-foam floating core was designed from scratch by our team and perfected by Volair’s sponsored Pro Pickleball Player, Dylan Frasier who chose this as his Signature paddle. It’s the best of both worlds; soft and responsive for patient play, and loaded with power when you choose to attack.

The paddle itself was designed to specifically highlight the technology. The art on the paddle’s face maps out the foam channels beneath it, and the split-shifted edge guard is a visual representation of it’s “best of both worlds” feel. The SHIFT has 3 sizes HYB, WB, and EL, with 2 color options for each. We also designed jerseys to pair with the different colorways.

In order to help our customers understand what makes this paddle worth playing with, we created a campaign that provided plenty of education while also being bold and flashy. You won’t need X-rays to see the tech inside these paddles.